Our values

Our values

Home/Our values
Home/Our values

Cured meats are as authentic as those who have been making them with passion since 1924, simple and genuine like in the past.

It is the knowledge and flavors of a valley describing the identity of a territory, and Franchi cured meats, armed with an absolute value as quality, portray the heart and soul of Piedmont.

Natural and certified raw materials, passed-on and expert actions, tradition and research, recipes guarded by the Franchi family, and handed down from generation to generation to our Maestri Salumieri with passion and love as we continue to make “good” cured meats.
These are the characteristics making Salumi Franchi something genuinely unique.

SALUMI PIEMONTESI

as it used to be

Piedmont, birthplace of slow-food and great cuisine, is one of the Italian regions with the oldest tradition of salumeria. The craft of preserving and curing meats,from this time-honoured knowledge, passed down from generation to generation of Maestri Salumieri comes the wide range of Salumi Franchi, a company that is deeply rooted in the Valsesia territory.

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GOOD AND SIMPLE

as it used to be

Using simple and natural methods, best quality raw materials and constant innovation and research we make the typical products of the prized Salumeria Piemontese; products of excellence, masterly made, that encompass the character and simple flavours of our land.

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UNHURRIEDLY

as it used to be

The slow release of the salts and aromas into the meat, and the delicate biochemical process that cause the microbic flora to develop take a long time. We know just how long to wait, to ensure our product have a unique and unmistakeable taste.

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THE TRADITION

as it used to be

Our products are still gracing your tabes now as they did decades ago, still pleasing the palate of those who enjoy good food while being health conscious. Wholesome as we are,who have been making them with passion since 1924.

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Respect for the environment

as it used to be

The environment in which we operate is our home, our territory: respecting it is a fundamental value for Franchi and is closely linked to the high quality of our products, genuine, as it used to be.

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