Interview with Sergio Franchi:
made in italy that keeps on
A new beginning for the Franchi brand, pairing tradition with innovation, and family with industry
In the daily online publication Agricolae.eu features the story of Salumeria Franchi, an historic Italian brand whose tale is entwined with that of our country, and that since 1924 has kept ahead of consumer’s trends and tastes Production manager Sergio Franchi, explains how a family run firm can adapt to an industrial mindset, and how even the most rooted of tradition can stay relevant and thrive through innovation. Franchi’s is the story of a Made-in-Italy that has always looked ahead, trusting its ideas, its instincts and above all, the quality of its products, to succeed and advance even in times of crisis.