FRANCHI: rebranding the historic firm of the Vercelli province

A new beginning for the Franchi brand, pairing tradition with innovation, and family with industry

A rebranding for Salumificio Franchi, a firm from Borgosesia with wealth of tradition with a dose of innovation. Next to their prized, authentic Piedmontese specialities and traditional Italian cured meats, to keep up with the times and with an ever-changing audience Franchi has more recently launched a line of ready sliced meats, sold in stay-fresh packaging to preserve freshness and quality. Franchi’s wide range of cured meats, as well as its production capacity are world- class, allowing this family firm to compete with the biggest brands in the field, and to eye the vast export market, driven by renewed interest from abroad in the excellence of the Italian culinary tradition.